Saturday 22 November 2014

Soho House: Cutting edge urban pretention

30th September.
I have a colleague who has a life membership of Soho house. She used to be in the advertising business, and is now a marketing consultant, and uses her 'all houses' membership to gather meetings for her co-workers in central London. When I told my family where I was going, they were very impressed. I was too ashamed to admit I did not realise just how cool a venue this could be. For anyone who did not know, Soho House is a fairly exclusive private members club which specialises in media types. When I go there I am usually the oldest person there.
The building in Soho is a non-descript frontage, leading into a warren of stairs and off-shoot rooms with tables and seatees. There you will see the cool creatives of London being cool with each other. I have the same name as a lower echelon film director, and so may be the looks I get are from people trying to work out whether it is me or him. It is me.
Be careful where you put your hands: walls and doors have a slightly sticky feeling, and one cannot believe that it is because of lack of cleaning.
There is a limited selection of fashionable food available in Soho House. I ended up having lunch after a meeting, and ordered the cheeseburger, which was thought to be a good choice.
I wish I could use glamorous terms to describe it, but my memory is that whilst it tasted home made, it was ok at best and only a 7.6 on the CHOF. I guess the people who eat there are using the food as fuel only. I guess you do not join the club for its food. (that is if you can get in, which I understand is quite difficult, so I should regard myself as having been one of the select few).

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